advertising
Reliable Narrator plans and executes effective television campaigns at various budget levels. The medium of television has gone through major changes in the past 20 years, but its impact is as strong as ever. Whether you need Traditional Linear TV OR Connected TV/Addressable TV, we can serve your needs. Television is no longer just for advertisers with deep pockets reaching as many viewers as they can all at once. The playing field is level. Clients can now hyper-target specific areas or specific individuals to reach desired audiences.
Reliable Narrator weaves together the right mix of audio media to help achieve a client’s goals. The medium of radio (aka radio/audio) has also seen its evolution coinciding with advances in technology. Traditional Linear Radio is still a great way to reach audiences during the day when they are open and receptive to advertising messages. NPR and/or Non-Commercial Radio, also known as Underwriting, continues to be a great way to reach an audience in a low-clutter environment. Streaming Audio is a fantastic way to target a specific audience or area with commercial messaging. Aligning with podcasts is also an option for reaching an audience who is engaged with audio content.
Reliable Narrator utilizes digital media with impactful results. Display. Video. Social Media. Planning, buying, and stewarding successful digital media campaigns can be a daunting task for businesses to navigate alone. Partnering with the right agency makes all the difference in the world. The intricate and detailed nature of digital requires the experience of an agency who has the expertise and established partnerships to achieve visible results.
Reliable Narrator develops print media strategies that foster emotional connection through engaging imagery. Print is not dead. It is evolving. While traditional newspapers have largely transitioned to digital, the physical print medium remains effective in reaching engaged audiences with powerful creative messaging. Industry Magazines, B2B, Trade Magazines are hyper-targeted ways to reach and influence an entire industry.
Reliable Narrator achieves maximum visibility in a demographic area via out-of-home media (aka outdoor advertising). Out-of-home (OOH) advertising remains one of the most efficient means of mass advertising. Traditional OOH is an “always on” message that often exists in a low-clutter environment. Another prevalent opportunity is digital out-of-home advertising, which is just like traditional OOH, but the space is shared with multiple advertisers rotating within the space. OOH is advantageous in that it can target geographically as well as targeting consumers based on behavior.